Digital Marketing London & The Digital Loungers have joined forces to bring you an evening of drinks, entertainment, great quality industry networking and fun. The event is free to attend for members of the Digital Loungers and Digital Marketing London simply provide a link to your Linkedin profile on registration.

Doors open at 6.30pm for drinks and networking and from 7.30pm and you will be entertained by two short but very special Christmas themed presentations & seasonal music quiz:

Last.fm SVP, International Sales, Miles Lewis takes us on a journey to discover the music people really love to listen to at Christmas. You can also test your Christmas music knowledge in our special quiz with 10 tickets for ‘last.fm presents’ events up for grabs.

In his presentation Miles will demonstrate the power of the Last.fm scrobbler to give some amusing insights in to people’s music habits at Christmas. Which of the old classics is the most popular? Which is the one people are most embarrassed to admit liking? Are there any differences between countries / regions in Europe or within the UK? Which UK city has the most awful taste in Christmas music? Which songs / acts are going to be big over this festive season and how do we know? and top tips for bands to watch out for in 2010 if you want to be cool.

Best selling marketing author, PR Smith, presents his Ladder Of Engagement which structures the steps from low level customer engagement up to the marketing nirvana of collaborative co-creation. Paul shows how a variety of businesses process User Generated Content (UGC) to move customers up the digital ladder amidst the white heat of hyper competition. Paul also shows how UGC is used to create a unique Christmas gift – a collection of 2 minute true stories about amazing gestures of goodwill from sports people around the world.

Called Great Moments Of Sportsmanship the UGC book (and video wall on the web site) demonstrate stunning moments of honour and nobility, humility & integrity in sport. Paul’s global campaign to get sportsmanship back on the agenda of kids, coaches and commentators welcomes links and support from all members. One of the 3 charities the book supports, Right To Play gets an additional £3 from any sales made via the Digital Marketers Linked-In network during Christmas.

We thought it would be a great idea to bring both the groups together for a Christmas party and Jay, Kate and myself look forward to sharing a drink with you and get to know you all better.

As you may know I have been growing a mustache during November as part of a team taking part in Movember to raise money for and awareness of prostate cancer see my page http://uk.movember.com/mospace/35901/ where I have been posting regular updates charting the progress of it’s growth. Our team has raised just under £9000 and our target was £10K now and we know we could do better so please feel free to support my effort by purchasing a £10 ticket to attend and this money will be donated to the Prostate Cancer Charity.

John Horsley
Founder
The Digital Marketing Group
http;//www.linkedin.com/in/digitalmarketing
0794 905 0711

Who’s Attending?

Managing Director Evoke
Buyer’s Assistant EAST
Consultant DigitalAgencyExpert.Com
Digital Media Director RPM Interactive
Applied Artist Involucra
Account Executive Involucra
Project Co-ordinator Use8 -The user experience society
Digital Creative Director My Agency
Digital SAS Periscope
Director FabriQate
Strategic planner View
Project Manager Rufus Leonard
Project Manager Rufus Leonard
New Business Consultant various
Managing Director The Webmart Network
Producer Lemon Digital
Creative Consultant Cordscom
Handheld computing consulatant Crispin LIngford Ltd
Director Business Development mmCHANNEL
Director Business Development mmCHANNEL
SEO Executive IDG
Director Big Briefs
Business Manager The NSI Group
VP – Business Development IMImobile
Thinker in Chief Brand New Adventures
Digital Strategy Director Campden Media
Head of Digital Campden Media
Director Governor Technology
Digital Designer Saatchi & Saatchi
Customer Knowledge Manager Carphone Warehouse
Associate Balderton Capital
Copywriter www.iainandjen.com
agency:2 Social Media Marketing Executive
Client Services Director My Agency
Art Director www.iainandjen.com
Head of Content & Digital Projects Media Trust
Head of Video & Internet TV TalkTalk Group
Web Traffic Optimizer Phorm
Sales Manager Trustco
producer visiongain
Client Executive Acxiom Corporation
ceo etv media group
Product Manager NetBenefit
Writer in Chief Cobham Creative
Regional Partner (London) Netcallidus
Mitzi TV Creator/Host Mitzi TV
Digital Director Saatchi & Saatchi
Head of Digital River
New Business Director Defected
Director Eccella Consultancy
Technology Consultant wunderloop
Digital Designer Radley Yeldar
Digital Producer Karmarama (freelance)
director the meme factory
director the meme factory
Digital Media Production Consultant renedelabre.com
ADM Enterprise 2.0 Open Text
Director Governor Technology
Director, Digital Marketing & Content Partnerships Warner Music International
Global Mobile Content Manager Vertu / Nokia
Principal Mission Critical
Operations Director Defected
Director Nice
Account Director Atticmedia
Head of Creative Solutions Flirtomatic
Owner timesEleven
Sales Manager Brandwatch
Digital Creative Consultant Periscope
Web Designer & Analyst NSI-ltd
Head of Social Media Eclat Marketing
Engagement Lead StrawberryFrog
Director Ikonica
Head of Operations Ymogen
Head of Digital Hays Digital
Executive Director O’wango Ltd
Implementation Specialist Logan Tod
Digital Media Marketing Manager IBM UK Ltd
Head of Design Capgemini
Business analysis TMG
chief launch officer uberlaunch.com
Director of Sales, EMEA ClickSquared
Communications and Marketing Manager NIHR CLAHRC
Director Green Event Company
Project Manager Nation1
Director 2FRESH
Account Executive Red Ant
New Business Manager Red Ant
Commercial Director Red Ant
Managing Partner Advanced Marketing Concepts Ltd
Director Konector
Digital Marketing Manager Big Ideas
Director One Marketing Ltd
Digital Account Executive Feref
Digital Designer Feref
Events Assistant Right To Play
Marketing and New Business Moonshine Media
Client Executive Eyes Wide Open
Digital Content Director Forcefed Media
Managing Director Director
Senior Partner pjb Associates
Senior Partner pjb Associates
Director 4Ps Marketing
Head of social Media Eclat Marketing
MD Nativo Communications
Founder Chef2video
CEO Mobile Flow
Founder Red Glasses
Director Crescent Communications
MD dream merchants
Video Producer VBM Productions
Planner Client Strategy and Management
Strategist Client strategy and Management
Author Great Moments Of Sportsmanship
Sponsorship and Account Director Talent Nation
CEO Our Social Times
MD Mike Berry Associates
Founder Coffee Marketing
The Blog Coach Better Business Blogging
Senior Account Manager Ash Communications
Porject Lead Publicis Dialog
Social Media Strategist Weboptimiser
Head of Strategic Sales Weboptimiser
Co-Founder YouReportTV
CEO Pure Online Genius
Product Manager wirelessexpertise
Business Development Director Zinio Global
Architect Assistant XXM Architecture
Marketing Manager Group NBT
Consultant Borradailes
Business Development Manager Inspiring Interns
Client Services Director Tangent One
BDM JAE
Director Creative Culture
Director Econsultancy
CEO The Brand Counsel
Director of Digital Forcefed Media
Account Director DMS
Enterprise Sales Executive ExactTarget UK
Professor Cass Business School
Director Pond
Business Analyst Logica
Consultant Nicholson Glover Consulting
Digital Marketing Manager HISTORY CHANNEL / AETN UK
Strategic Accounts Director Endeca Technologies
Sales Director Framepool Ltd
Social Media and Digital Marketing Specialist Pharmiweb
Director Nineteen Shillings Consulting
Internet PR Account Director Propeller
Senior Research Analyst Econsultancy
Business Development Irresistible Films
Director EngageFirst
EU Customer Acquisition Director Servicemagic
Digital Marketing Executive UBM
Head of Marketing DMS
Lead Designer blur Designs
Designer blur Designs
Consultant Reform
Founder Reform
Search Consultant Reform
Head of Marketing Box UK Ltd
consultant Freelance
Managing Director White October
Director of CoreTrader services ecommera
Director 4Ps Marketing
Consultant Xcede Solutions
UK affiliate manager Service Magic
Sales Manager Newslive
Head of e-commerce Kaspersky
MD Nativo Communications
CEO You Wish Ltd.
Gen Y Consultant Naked Generations
Publications Officer London Business School
Founder Chef2video
Founder & Creative Director Kiss the Frog Ltd.
Founder The Digital Marketing Group
MD Sportalise.com
Director Composed Communication / MDA

On the 17th of November we will meet in the basement bar of the Slug and Lettuce in Soho from 6pm and will be entertained by two guest speakers from our group who will talk for 15 mins a piece with some Q&A followed by networking until close.

The event is free for member of Digital Marketing London on Linkedin to attend and £10 for all non members. This month as I am taking part in Movember a charity event to raise money on behalf of The Prostate Cancer Charity. Therefore I am asking all attendees to donate a small amount towards the cause by purchasing a Movember Donation ticket. You can choose how much you would like to donate and all monies collected will go directly to a great cause. Additionally you will get the chance to laugh at the dodgy tash I am growing. To get an update on my progress simply click here! ).

Presentations will commence at 7pm so don’t be late!

Tonight you will hear from:

Antony Alexandrou and Rick Bronks, Co-founders of Forcefed Media. Who will deliver a presentation entitled ‘VIDEO CONTENT FOR DIGITAL MARKETING’

Forcefed Media work with agencies and directly for blue chip clients including; Coca-Cola, Hewlett-Packard, GlaxoSmithKline, Wembley Stadium, MTV, Public Sector Organisations And Leading Charities.

In this talk you will hear about the process that’s involved with creating video content for digital marketing. We will share with you what we feel makes the most effective video content for the web, why video content is so popular with digital marketing and what we consider to be the essential digital ‘foundations’ for any brand. You will also, of course, see examples of video content and gain some insight into how it’s used online. If you want a sneak-peek you can see our brand new showreel here!

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Konector links digital marketers with leading bloggers and social networkers in order to use their online influence to promote brands to a highly targeted audience.

Kingsley Maunder from Konector will provide insight on using independent publishers to promote brands, looking at examples from the beauty and fashion industries.

He will ponder these questions:

- Should brands be using citizen journalists for marketing and PR?

- What unique opportunities do these online influencers provide, and where does YouTube fit in to the picture?

- Why has the US Federal Trade Commission introduced new regulations for blogs and social networks, and how will this affect us?

- Are we about to see the demise of traditional publishing?

I am sure this event will replicate the success of our previous meet up.

Please don’t forget to bring your business cards as you are going to meet some interesting and influential people from our community and you don’t want to be caught short!

As always I look forward to meeting you all on the night.

Regards,
John Horsley
Founder & Manager
Digital Marketing London
+44 794 905 0711
http://www.linkedin.com/in/digitalmarketing

Link to presentations

Who’s attending?

Sales Director Framepool Ltd
MD Creativepool
director Red Sky Vision Ltd
New Business Moonshine Media
Founder Eszences Ltd
Director Business Strategy Solutions Ltd
Director Trinity Belmann Scott/3seven9
Project Manager Activeark
Director, Digital Marketing & Content Partnerships Warner Music Group
Business Development Executive studentbeans.com
Video Producer VBM Productions Ltd
Procurement Manager visa
Business Development Director Bravo media
Internet PR Director Propeller Group
Business Development Manager The Press Association
Managing Director Banner
Account Director E3
Digital Marketing Specialist Prontaprint, ODC Limited
Marketing Director Océ UK Ltd
Producer WDF Productions
Managing Partner Right Angles
Entrepreneur Activeark Ltd
Client Services UMS under Experian Cheetahmail
Managing Partner Resonance
Managing Consultant AQUENT Pricejamieson
Business Development Manager Equator
Marketing Director The Trajectory Partnership
Head of Client Service and Strategy Activeark
Project Coordinator Media Trust
Account Manager Upfront
Head of Digital Hays Digital
Community Director Qube Media
Marketing Manager White Hat Media
Marketing Manager FreshNetworks
Strategy Director Mobile Response Unit
Senior Consultant Ovum
Consultant Eclat Marketing
Founder Dream Merchants Ltd
Head of Digital Marketing Business Monitor International
CEO Article 10
Managing Director Harvest Digital
Head of Marketing Digital Marketing Services
account director white label developments
Commercial Director PowerText
Director 2FRESH
Director Barrage Media Ltd.
Director Barrage Media Ltd.
Head of Content and Digital Projects Media Trust
Director Outsourz Ltd
Founder Chef2video
Account Exec SocialMedia8
Managing Director White Label Web Services
Advertising Operations Manager 3Engage
EU Customer Acquisition Director Servicemagic
Senior Consultant Nido Group
Search Marketing Firebrand Training
Founder dream merchants
Marketing executive Seven Publishing Group
Producer VBM Productions
Communications & Digital Consultant Nineteen Shillings
Assistant Engagement Editor FASHIONAIR 19 MM
Communications & Digital Consultant Nineteen Shillings
Digital Channels Business Manager Post Office Ltd
Head of New Business Purestone
Client Director LBi
Senior Product Marketing Manager Incisive Media
Director Defected Ltd
Commercial Director Red Ant
Digital Studio Manager Burrows
Managing Director Evoke
CEO Mobile Flow
MD Nativo Communications
Online Marketing Manager Ocean Media Group
Digital Campaign Strategy Manager Post Office Ltd
UK Affiliate Manager Service Magic
Founder & Creative Director Kiss the Frog Ltd.
Sales & Marketing Manager Emailmovers Ltd
Managing Director Ardent
Board Account Director DLKW
Business Development Manager Squiz
Founder The Digital Marketing Group

This meet up will explore the theme of innovation in online advertising. You will be entertained and educated by four presentations from companies that are members of growing fold.

This Is Open
Joshua Rex, from This Is Open an industry recognised innovator in online advertising will present the award winning Open IMU display format – an engagement-based advertising format transforms static digital media into intelligent, interactive, multi-functional broadcast channels – is redefining ad space.

Harvest Digital
Mike Teasdale, industry veteran, internet visionary and Planning Director at Harvest Digital will give us a scaled down version of his ad:tech seminar “Introducing the brave new world of ecrm”

Mike argues that email has always been the unsung hero of online marketing – but that its role is now changing fast, and not always for the better.

Ket questions are:

* How do channels like Twitter and RSS fit into a traditional email marketing strategy?

* Outlook 2010 – another giant step backwards for microsoft?

* Google Wave – geek tool or revolution?

Twitjobs
Jason Barrett, independent social media consultant is founder and creator of innovative new social media job site TwitJobs. TwitJobs uses multiple online social platforms to broadcast jobs to 10,000’s of social network users. Since launching the website in March this year, the site has been constantly evolving with new features with innovation and impressive levels of growth but still keeps its core objective – helping 1000’s of UK jobseekers back to work.

Nielsen
David Webb, Client Director, Media & Entertainment Research will be delivering a presentation entitled “Delivering the goods for you when it comes to display advertising”.

David will cover two key initiatives that Nielsen are undertaking to really help digital marketers and brand advertisers better plan and measure the success of online display campaigns.

1. Planning: How UKOM will help brand advertisers by providing an industry-agreed online audience planning currency as exists with Barb for TV and Radio for Rajar.

2. Post-buy: best practices and learning’s from Nielsen’s online advertising effectiveness studies for major brand advertisers

This now looks set to be a must attend event for anyone in our industry wanting to understand more about online advertising and where we are headed.

As always I look forward to meeting you all of you, don’t forget to bring your business cards to hand out. You will be given a list of attendees on arrival so that you can reconnect through our Linkedin group.

Regards,

John Horsley
Founder & Manager
The Digital Marketing Group
+44 794 905 0711
http://www.linkedin.com/in/digtialmarketing

Link to presentations

Who’s attending?

Strategy Director Mobile Response Unit
UK account manager TranslateMedia
Chief Operating Officer be the brand experience
director purple spinnaker
Account Manager White Label Web Development
Managing Director The Webmart Network
Traffic Specialist Sohnar Ltd
Client Services Director Upfront
Director Next Communications
Head of Digital Hays
SEO Analyst Gempulse Infotech Pvt. Ltd., India
Regional Director Buzzcity
Account Handler Moonshine Media
Account Manager Space and Time Media
Digital Consultant Major Players Ltd.
Digital Strategist Milkcrate Creative – Fresh Ideas Daily
Digital Marketing Consultant JaffeBlend
Social Media Marketing Executive blur Group
Digital Recruitment Specialist Major Players Ltd
Producer Media140
MD Base Creative
Account Director LBi
Account Executive Carlson Marketing
MD Cross Digital
Head of Communications and External Affairs The Chartered Institute of Marketing
Online Marketing Manager Ocean Media Group
Managing Director Lugz Media
Consultant Data Analytics MeHaSo
Marketing Executive HSBC Private Bank
Business Development Manager Data-Re Ltd
Client Director LBi
Account Director DMS
Consultant Eclat Marketing
Business Development Director Outsourz Ltd
Marketing Manager Ariba
Managing Director Witch Hazel Ltd
Director Jollywise Media Ltd
Marketing Director Weezat
analyst minutebox.com
Managing Partner Resonance
Publisher The Publishing Group
Marketing Executive Transversal Corp Ltd
Marketing Manager Skillsmart Retail
Online marketing HSBC Private Bank
Managing Director Evoke
md moonshine
Planner Tequila
Digital Marketing Consultant RBS Insurance
Digital Acquisition Manager Oxfam
Sales Manager Sohnar Ltd
Managing Partner We Are Social
Founder GreenStreet.net
Director Nudge M ltd
Director /Digital Imagination
Media Manager McCann-Erickson, Bucharest, Romania
Accoutn Director Ipsos Australia
Business Relationship Manager Reuters
CMO MockView
Head of Content & Digital Projects Media Trust
business development RSW
Founder & Creative Director Kiss the Frog
Client Managemet and Strategist Global Clients and Agency
Digital Product Manager Harlequin Mills & Boon
CEO Momentum
Owner The Pitch Doctor
Senior Online Manager Standard Chartered Bank
Strategist iris Digital
Independant Designer Urbanaut
AD – Graphic Designer PapierKRAFT
Client Devvelopment Manager Pro-more
Advertising Operations Manager 3Engage
Business Developer mgecom, inc
Commercial Director Red Ant
Director, International Marketing Silverpop
Marketing Manager Marketing Supply Chain
Digital Marketing Manager Mezzo Marketing
Partnership Manager Econsultancy.com
Digital Marketing Consultant Mezzo Marketing Ltd
Director Mezzo Marketing Ltd
Senior Consultant Nido Group
analyst ovum
Social Media / Digital Marketing Specialist Pharmiweb Solutions
Head of Digital England 2018
Senior Project Manager World Archipelago
Lecturer / Consultant Kale Dot. 7. Communications
MD Cerco Communications
New Business Manager Red Ant
MD AE NEXT
Digital Strategist We Are VI
Client Services Experian Cheetahmail
head of innovation tmw
Key Account Manager MeetingZone
Junior Web Developer Propeller Group
Director Article 10
CEO Skimlinks
Business Development Manager Profusion Digital
Senior Product Marketing Manager Incisive Media
New Business Manager Purestone
Marketing Manager Nicola Holden Designs
Director, Digital Media Cohn & Wolfe
Account Manager Pure 360
Manager Cowdung Films
Managing Director Mike Berry Associates
Managing Consultant Aquent | Pricejamieson
MBA Class of 2009 NYU Stern
MD Hutchhouse Ltd
Executive Director Fireball Planet
MD White October
Director EngageFirst
Account Director White Label Developments
trade consultant Top Selection
Country manager UK & IRL AT Internet
Head of Creative Open
Surgical Podiatrist The Shah Clinic
Director Future Blogging
director Article 10
Consultant carrozo.net
BLT Marketing and Communications Executive
Planning Director Harvest Digital
New Business Director Harvest Digital
Sponsorship and Account Manager TalentNation
Senior Account Manager akqa
Director Propeller Group
Director MR AdComms
Managing Director Baber Smith
Senior Internet PR Manager Propeller Group
New Business and Marketing Manager Propeller Group PR – Internet – Mobile
Account Director SixandCo
student Westminster College
CRM Business Analyst Kinergy M
Lead Online Marketing Manager Hutchison 3G UK Ltd
Marketing Consultant Oshyn, Inc
Creative Director BizGen ltd
Director Suggero
Sales Dictor IPT Ltd
Head of Content Collective
Head of Innovation Directgov
Director 4Ps Marketing
director’s rep mind’s eye media
CEO The Brand Counsel
Online marketing MarpLondon
Senior Procurement Specialist 4C Associates
Transcreation Executive Hogarth Worldwide
Director Creative Culture
Mobile Strategy Director Adeye Mobile
Marketing Executive Euromoney Institutional Investor
Digital Marketing Content Expert Next Communications
Marketing Executive Euromoney Institutional Investor
Technical Director AiSolve Ltd.
Business Development Irresistible Films
Marketing Executive blur Group
Planner MRM Woldwide
Consultant Media Contacts
Digital Marketing Manager AETN UK – BSKYB
Search Executive Make It Rain Ltd
Account Manager Econsultancy
Senior Analyst Bloor Research
Director Initforthe Ltd
Commercial Director White Label Development
Business Development Manager Initforthe
Marketing Executive Article 10
Senior Account Manager Wunderman
Marketing manager Article 10
Media Consultant Reform
Director Konector
New Media Marketing Specialist 77Agency
Product Manager Wireless Expertise
Digital Marketing Manager United Business Media (UBM)
Digital Marketing Executive UBM Information Ltd
Senior Consultant IMR Executive
Consultant Xcede Solutions
Digital Marketing Manager Cisco
Marketing Consultant Austin Benn
Research Analyst Econsultancy
Commercial Director PowerText Systems
Director Kesava Digital Recruitment
eMarketing Strategist Quirk eMarketing
Senior Consultant Hanson Search
Sales & Marketing Manager Emailmovers Ltd
Managing Director Puff Digital Search & Selection
Email Marketing Consultant Communicator Corp
Director Mobanaira/TIIL
Digital Project Manager AutoMotoTrade.com.ua
Online Acquisition Manager TheLadders.co.uk
Marketing Executive Box UK
Administrator Bilaweb, Lda
Clent Strategy and Management Worldwide
Online Products Lead PA Consulting Group
Digital Marketing Director Warner Music International
VP, Group Director of Strategy Wunderman
Training Director Econsultancy
Region Manager richrelevance
Comms and marketing manager NIHR CLAHRC
Senior Partner pjb Associates
Portal Development Manager Orange
Director healthibrand
Founder Sparkling Pixels
Digital Sales Manager EMEA Newsweek.com
Online Project Officer British Rowing
Principal Consultant SMC-Research and JVs
Senior Developer 3seven9
MD nativo communications
Agency Sales Manager Sky Digital Media
Online Marketing Exec theOutnet
Director Coffee Marketing Consultancy
Account director Tribal DDB
Director Realeyes
Online Marketer Emojo
Consultant Web Strategy 360
Account Executive SocialMedia8
Producer VBM Productions
Director AWDM
Managing Director MBA
MD Coast Digital
Senior Customer Marketing Exec Experian
MD Web Matters Ltd
Marketing Director Forcefed Media ltd
International Director MC2M – Marie-Claire
founder searchmystreet.com
Director purple spinnaker
eCommerce Solutions Manager Channel Advisor
International Branded Entertainment Director Microsoft
Search Marketing Manager HomeAway Holiday-Rentals
Managing Director White Label Development
Marketing Director The Trajectory Partnership
Head Of Digital Big Machine Media
Founder/CEO TwitJobs
Director, Client Services Syncapse
Gerente Kriptonita Digital
CEO Mobile Flow
Digital Communications volunteer Fairtrade London Campaign
Chief Executive PharmiWeb Solutions
Project Lead Publicis
Founder Chef2video
Specialist Marketing Recruiter EMR
SEO Manager Truly London
Marketing Manager ETA
Managing Director Evoke
Client Services Director Econsultancy.com