The Digital Marketing Group » ecommerce http://thedigitalmarketinggroup.com digital marketing meet ups Sun, 05 Dec 2010 09:35:40 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Digital Marketing London – Group Meet Up 18th March, 2010 http://thedigitalmarketinggroup.com/digital-marketing-strategy/ http://thedigitalmarketinggroup.com/digital-marketing-strategy/#comments Thu, 11 Mar 2010 14:48:52 +0000 admin http://thedigitalmarketinggroup.com/?p=293 Digital Marketing London will be meeting up on Thursday the 18th from 6.30pm at Jet Lag, 125 Cleveland Street, London, W1T 6QB.

This month we have a presentation from Paul Bidder, Commercial Director at leading digital agency Red Ant. Paul will be talking about the importance of building the correct strategy for your business and clients.

There is a white paper to accompany this presentation to help you to understand what is involved in building a comprehensive digital strategy, and the benefits a digital campaign would have on your brand.

This is a presentation of ‘Planning & Creating a Digital Strategy’. It aims to demonstrate what is involved in a holistic digital strategy from putting together initial aims, targeting audiences, generating ideas and evaluating campaigns that need to be considered for build processes.

Internet usage in the UK, according to Google, overtook TV in 2006 and in April 2009, and the average Briton spent 22 hours and 20 minutes using social media channels. And this is only likely to grow…

Digital channels and engagement through digital channels is now an expected part of audience experience when connecting with a brand. The expectation from audiences has increased when considering brand engagement so that:

  • it is no longer acceptable for a brand to wait for the audience to visit
  • brands must communicate to prosper
  • positive engagement snowballs, arrogance creates stagnancy

All attendees will be sent a link to download the whitepaper that Paul has produced after the event.

Who’s Attending?

  • Co-founder and Creative Director, Super Monko Studio
  • Managing Director, Spiritura
  • Sales Assistant, Swarovski
  • Regional Media Executive, Reckitt Benckiser plc
  • New Business Manager, Red Ant
  • social media strategist, Momentum Worldwide
  • Managing Director, Metia
  • Account Director, Metia
  • Account Director, Metia
  • Head of marketing, Crelos/Getfeedback
  • Head of Web Marketing, Capital One
  • Online Media Manager, Hillarys Blinds
  • Account Manager, 77Agency
  • Production Manager, Lemon Digital
  • Senior Business Development Manager, Experian Hitwise
  • Digital Account Executive, Euro RSCG Biss Lancaster
  • Operations Director – Digital, Feref Ltd
  • Integrated Campaign Director, Feref Ltd
  • Digital Designer, Feref Ltd
  • Digital Social Media Marketer, Feref Ltd
  • Consultant, thought through comms
  • Account Manager, Activeark
  • Interactive Business Manager, Redhosuelane
  • Director, ALTIUS Lifestyle Ltd
  • Founder, Ink On Dead Trees
  • Portal Manager, Orange – FT Group
  • iMedia Coordinator, dmg world media
  • Digital Strategy Director, ViralJab
  • Managing Director, Evoke
  • CEO, Sitemorse plc
  • Senior Strategist, Global Consultancy
  • Information Co-ordinator, Anglia Ruskin University
  • Operations Manager, The Marketers’ Forum
  • Marketing Executive, The Marketers’ Forum
  • UK Operations Director, Digital While Ltd.
  • Director, Mezzo Marketing Ltd
  • Marketing Manager, Freelance
  • Recruitment Manager, Sports Recruitment International
  • Partner, The Clear Partnership
  • Strategy Consultant, Coremetrics
  • Digital Director, AddingValue
  • Director, Red Ant
  • Digital Director, BKK Digital
  • Marketing Assistant, Nudge Social Media
  • Director, Alchemetrics
  • Director, 4Ps Marketing
  • Media Buyer, Survey Sampling International
  • Founder, Red Glasses – iPhone Apps
  • Digital Comms Executive, IMechE
  • Marketing Manager, Bluefin
  • Senior Product Marketing Manager, Incisive Media
  • Business Development Manager, Experian Hitwise
  • Marketing Manager & Digital Media, MACS
  • Asst Director for Mktg and Bus Dev, Investors in People UK
  • Executive Producer, JWT INSIDE
  • Student Msc E-marketing, University of Wales
  • Student Msc E-Marketing, University of Wales
  • Head of Digital Media, NESTA
  • CEO, DIGITAL Literacy Institute
  • Sr Strategist, Razorfish
  • Marketing Executive, Sleek MakeUP
  • Marketing Analyst, Terra
  • Founder, Coffee Marketing
  • Director, TCN 360 Inc.
  • director, spike
  • Production Manager, Lemon Digital
  • Strategist, Rapp
  • Digital Consultant, Mattotude
  • Director, Spider Creative
  • Digital Marketing Manager, iNTERTAIN Ltd
  • Senior Commercial Manager, Haymarket
  • Director, Dunbar Consulting
  • Digital Media Specialist, Modis International
  • Director, AppManifesto
  • Managing Director, e-style
  • Mobile Consultant, Ravello
  • Marketing Strategist, Elreydelchili
  • Principal, TBB
  • PR Manager, 7th Sense s.r.l.
  • Manager iMedia Connections & ad: tech London, DMG World Media
  • Creative Lead, Redhouse Lane
  • Social Media Strategist, Social Media Citizens
  • Digital engagement manager, London Business School
  • Consultant, MORE>ON MEDIA
  • Marketing Manager, Thomson Reuters
  • Consultant, Xcede Solutions
  • Social Media Strategist, Momentum
  • Senior Marketing Executive, Randstad Middle East & Randstad Care
  • Digital Strategist, McCann Erickson
  • mister, den dikke
  • Client Services Director, Tangent One
  • creative director, Pellving Communications
  • Sales Director, Sunline Direct mail
  • DIRECTOR, SOPRANODIGITAL.COM

Branded Sponsorship, TalentNation

]]> http://thedigitalmarketinggroup.com/digital-marketing-strategy/feed/ 0